Lyft is a company that needs little by way of introduction. Since the brand launched, Lyft has championed rebelliousness and delight, offering an energetic alternative to the drab universe of rideshare. Just over a decade later, Lyft was eager to reimagine their brand for a new chapter of their business: more mature, and refocused around their newly formed brand strategy.
In 2024, the world’s leading trip planning platform, Tripadvisor, came to us ready for an overhaul, just in time for its 25th anniversary this year. Tripadvisor began as a way for real people to read authentic reviews and easily find great advice for their next trip. At the time, it was revolutionary — and in this day and age, with generic content and AI-driven suggestions flooding the travel category — it still is.
Cybersecurity isn’t just about reacting to threats, it’s about staying a step ahead. That’s why Microsoft Security approached us to create a brand identity that brings their competitive edge to life: a proactive, comprehensive approach to protection.
Fitting in is easy. Standing out takes guts.
In a crowded category, the brands that win don’t follow trends: they shift the frame entirely.
In this edition of OFF Brand, we unpack what real differentiation looks like, and why clarity beats clever every time.
League of Legends Esports is the biggest Esports event in the world. In APAC, Riot Games saw a unique opportunity: a passionate fanbase and rising talent eager for a greater stage. To bring their vision to life, Riot partnered with Koto to build a brand from the ground up, one that would signal a bold new era for League of Legends in the region.
OFF Live is a new series of unfiltered conversations with creative, brand, and marketing leaders. We’re kicking things off in the world of gaming—joined by experts from Riot Games and 2K—to explore how the best studios build worlds players love, and why brand is the ultimate game-changer.
In 2025, Microsoft turned 50. They approached us to develop a campaign that marked the occasion, by looking back at the past five decades of technology and empowering the next generation of innovators to take part.
Driven in equal parts by improvements in the technology itself and a spike in demand for contactless solutions courtesy of a global pandemic, QR codes have experienced a period of mass adoption and experimentation.
In gaming, branding is the experience.
It’s not just about how things look—it’s how players feel, interact, and stay hooked.
From mechanics to monetization, branding is the through-line.
In this edition, we dig into the worlds that got it right—and what every brand can learn from them.