Fired up by the huge quantities of e-waste produced as a result of our collective obsession with new tech – and the planned obsolescence of old devices – Back Market is challenging people to rethink their tech purchasing habits. By uniting the world’s best refurbishers in an easy-to-use marketplace, partnering with manufacturers and offering guarantees on all devices, it offers a viable alternative to ‘new’. One that’s better for the planet, society and your wallet.
Rebels with a cause
The identity lives and breathes rebellion, embracing the so-called flaws in the product and positions using Back Market as a tiny protest against the system. A diverse set of stickers carry slogans and sayings, bringing endless variation to applications whilst giving customers and merchants a chance to participate in the identity. These stickers, matched with the bold tone of voice, help to support Back Market’s image as a liberator, freeing the world from tech obsolescence.
Relove the preloved
We wanted to reflect the natural humour, up-beat attitude and passion of the team in the identity, but at the same time are careful to display the products in a way that show off their true quality and value – professionally refurbished to an ‘as-good-as-new’ standard. Eclectic art direction and refreshingly honest copy capture the true nature of how we use technology. Ultimately Back Market prove that whilst e-waste and obsolescence are subjects that should be taken seriously, there’s no reason we can’t have fun while doing it.