It’s the system that’s sick
In the US market, accessing even basic prescription medications can be time-consuming and expensive. Nurx delivers birth control, PrEP and other sexual health treatments on-demand, no insurance needed. With a focus on overhauling a broken system, they needed a brand to match their attitude and aspirations.
Radically real care
We wanted the new brand to be both a revolutionary rallying cry and a reflection of the high standard of care provided by their qualified physicians. This is reflected in the five new custom typefaces that embody both the spirit of protest and the familiarity of doctors’ handwritten prescriptions. The new brand is anchored by a single-minded wordmark that cements Nurx’s presence in the healthcare space. This is paired with a hand-drawn full-stop to underline their intent, and the start of a new chapter in the healthcare industry.