Studio Koto

Celebrating healthier, happier pets

Paws is an online store that offers fully personalised pet care. Every pet has its own unique needs that change over the course of its life. But, without the right information or choice available to them, their owners end up defaulting to basic off-the-shelf supermarket products. Our visual and verbal identity pays tribute to all our fun, silly, individual, joyful pets – for a brand as unique as they are.

Thank you

This identity was created in collaboration with Neil, Chris and San from Paws. Illustrations by Matt Blease.