WhatsApp is not a social media tool. It’s a secure, intimate product designed to give anyone—anywhere in the world—the ability to connect and enact change. We partnered with WhatsApp to evolve their brand, developing a universal design system that deepens the connection between product experience and marketing.
Boxy is the automated grocery store in a shipping container that’s popping up all over France. We collaborated with Boxy’s founding team on a brand strategy, tone of voice and visual identity that communicates the magical convenience of the Boxy experience.
Well+Being, the new personal health section from The Washington Post, provides some much-needed clarity in a sea of uncertainty with articles from trusted neuroscientists, psychologists, nutritionists, doctors, and more. We created a campaign that cleared out the clutter and made room for the experts.
Ecosia is the search engine that plants trees. We helped them with a rebrand that emphasized ‘never neutral’ – an identity that inspires positive action for the planet. As our partnership grew, we also helped plant 20,000 new trees.
Every good name should start with a story. It makes the name feel meaningful; transforming it from letters on a page into something that can really capture the imagination.
To make the Polkadot rebrand feel as open source as possible, we worked with their elected participants to define two creative routes. Members of the Polkadot community then voted on-chain to decide the final brand execution.
Meati is a delicious meat alternative derived from mycelium: a nutrient-rich mushroom root that makes you feel good about what you’re putting into your body. Together, we built a brand inspired by the idea of good energy, positioning Meati as radiating positivity, and a rallying cry for a healthy planet.
For Misfits, we created a new look that raises the bar. A brand system jam-packed with plant-powered, sustainable, chewable energy, for a snacc choc-full of flavor.
Z League is an online platform for people who love to play games, and play to win. We partnered with them to build a brand that positions Z League as the destination for fun, competitive play, where it’s truly anyone’s game.
Netflix approached us to inject graphic cinematic language across their product experience and beyond. We evolved their previous system by connecting iconography, typography, and illustration to roots within the cinematic universe, referencing effects and techniques reminiscent of the filmmaking process—in a way that feels immediately Netflix.