Optimists building brand and digital for the most impactful companies of today and the founders defining tomorrow.

Coinbase: the Crypto Friendly Giant

The world of crypto can be overwhelming and difficult to navigate. To build trust, and bring some excitement back to the category, Coinbase approached us to create a fun campaign encouraging people to download the app, and start trading.

Copilot+ PC

Copilot+ PC is a new class of PC powered by Microsoft’s Copilot AI. They’re the fastest and most intelligent Windows PCs ever built, aiming to make life brighter by lightening workloads, enhancing human creativity, and simplifying the day-to-day.

Fluz

Live life on max with Fluz. Part everyday payments app, part rewards scheme, part social network, Fluz transforms ordinary spends into VIP experiences. We created a brand strategy, visual and verbal identity, and product experience that celebrate how Fluz helps anyone maximize their money.

Off.Brand: The truth about brand strategy. And why your company needs one.

What is brand strategy, and why does your company need one? 🧠

Brand strategy is essential to anchor your brand at the crossroads of macro and micro trends and consumer behaviours. It leverages your unique purpose, differentiates you from competitors, and capitalises on your industry’s hidden truths.

For our second OFF Brand issue, learn what brand strategy is, what it’s not, why it matters, how to build one, how to use it, and tips, tools, and frameworks to get started.

Sign up now.

Microsoft: Unique Unites Us

For #GAAD, we partnered with @microsoft to showcase how AI is revolutionising access to technology. We crafted a vibrant campaign toolkit inspired by nature’s diversity, showcasing how AI can personalise the tech experience for everyone.

Off.Brand: Our first insight-packed newsletter

Ever questioned the value of brand consistency? Or the importance of branding for early-stage startups? Found yourself stuck while brainstorming names for your company or product?

This is exactly why we’re launching OFF.Brand.

In each issue, we’ll tackle a branding topic you’d typically hear us discussing with our clients and peers.

Our goal is to share the latest and greatest insights (not just our own) on a variety of critical subjects. We aspire for this newsletter to become a trusted resource for marketing professionals and brand enthusiasts alike. Think: practical tips, actionable insights, useful frameworks, and relevant examples — all designed to elevate your brand. Sign up now.

Google: Bard is now Gemini ✨

Through our ongoing partnership with the google team, we co-authored a brand system that unifies Gemini and Gemini Advanced across a range of expressive consumer touchpoints.

Gustini: The Good Life

Gustini, the German food retailer, source directly from Italy to bring everyone a taste of the Mediterranean. After years of success, they had an appetite for change. With mounting competition and an evolving offer, they needed a brand as fresh as their products

Call of Duty®: There’s a Soldier in all of us

If you play games, or know someone that does, you’ve definitely heard of Call of Duty®. It’s one of the world’s largest gaming franchises, with millions of concurrent players. With over 20 years of jaw-dropping moments, innovative IPs, and sweat-inducing multiplayer, Call of Duty® has not only impacted generations of gamers, but culture itself.

Deezer: Where music comes alive

Since 2007, Deezer has evolved into a globally recognised streaming service, offering high-quality, personalised music experiences and an ever-growing library in over 180 countries. Together, we developed a refreshed brand identity that embraces music as the beating heart of life and reflects Deezer’s bold, fresh, and quirky personality.

Partech: Stories of tomorrow

The year is 2023. In a landscape of stock imagery and hyperbolic claims, all VCs look and sound the same. Enter Partech – the dependable but daring VC.
 They’re unafraid to take risks, make their own luck, and do things differently. But alongside their daring approach, they’re also a solid partner that’s experienced, level-headed, and smart.

De-Extinction: Once Upon A Time

De-Extinction believes that sustainable choices should be simple choices. We built a brand inspired by a time long, long ago — bringing back the dinosaurs to serve as a playful but rebellious reminder of the situation we’re in.

Zip
WhatsApp
Yubo
Amazon Music
Boxy
Mars
Headspace
Amp
Z League
Polkadot
Colvin
Elodie
MiniLuxe
Shares
Huma
Netflix
Array
ECOSIA
Future
Patron
Netflix
Spotify
Amazon
Discord
Sonos
Airbnb
Coca-Cola
Meta
Venmo
Google
Uber Eats
Peloton
Brewbike
Need
Replay
Misfits
Luke
Tropic
Meatable
Multiverse
Antic
Titan
BettaFish
Meati
Read
Drag
VIEW