Optimists building brand and digital for the most impactful companies of today and the founders defining tomorrow.

Lyft

Lyft is a company that needs little by way of introduction. Since the brand launched, Lyft has championed rebelliousness and delight, offering an energetic alternative to the drab universe of rideshare. Just over a decade later, Lyft was eager to reimagine their brand for a new chapter of their business: more mature, and refocused around their newly formed brand strategy.

Tripadvisor

In 2024, the world’s leading trip planning platform, Tripadvisor, came to us ready for an overhaul, just in time for its 25th anniversary this year. Tripadvisor began as a way for real people to read authentic reviews and easily find great advice for their next trip. At the time, it was revolutionary — and in this day and age, with generic content and AI-driven suggestions flooding the travel category — it still is.

Microsoft Security: Beyond the surface

Cybersecurity isn’t just about reacting to threats, it’s about staying a step ahead. That’s why Microsoft Security approached us to create a brand identity that brings their competitive edge to life: a proactive, comprehensive approach to protection.

Riot Games LCP: Uniting and reigniting a region

League of Legends Esports is the biggest Esports event in the world. In APAC, Riot Games saw a unique opportunity: a passionate fanbase and rising talent eager for a greater stage. To bring their vision to life, Riot partnered with Koto to build a brand from the ground up, one that would signal a bold new era for League of Legends in the region.

OFF Live has launched!

OFF Live is a new series of unfiltered conversations with creative, brand, and marketing leaders. We’re kicking things off in the world of gaming—joined by experts from Riot Games and 2K—to explore how the best studios build worlds players love, and why brand is the ultimate game-changer.

Amazon: Global Brand Transformation
The Amazon global brand transformation. A project 18 months, 15 global markets, and over 50 sub-brands in the making. The result is a more confident, considered, and consistent identity, delivering clarity across every touchpoint and placing brand at the forefront of the company.
Change needs makers

In 2025, Microsoft turned 50. They approached us to develop a campaign that marked the occasion, by looking back at the past five decades of technology and empowering the next generation of innovators to take part.

From IRL to URL and Back Again

Driven in equal parts by improvements in the technology itself and a spike in demand for contactless solutions courtesy of a global pandemic, QR codes have experienced a period of mass adoption and experimentation.

Off.Brand: The invisible hand of brand in the gaming world.

In gaming, branding is the experience.

It’s not just about how things look—it’s how players feel, interact, and stay hooked.

From mechanics to monetization, branding is the through-line.

In this edition, we dig into the worlds that got it right—and what every brand can learn from them.

Sign up now.

Seasoned, the brand creation kitchen
Google Maps x Billie Eilish

Over 70% of the music industry’s carbon emissions stem from fans traveling to shows. To help concert-goers reduce their carbon footprint while attending her Hit Me Hard and Soft tour, Billie Eilish partnered with Google Maps to promote eco-friendly travel options.

Off.Brand: Motion design is your brand in motion.

Motion is more than eye candy. It’s your brand, alive and in action.

When it’s intentional, it guides attention, builds memory, and sets the tone.

The mistake? Treating motion like a one-off trick. Without a system, it’s just noise.

At Koto, we design motion systems that move with meaning—and scale.

Sign up now.

Zip
WhatsApp
Yubo
Amazon Music
Boxy
Mars
Headspace
Amp
Z League
Polkadot
Colvin
Elodie
MiniLuxe
Shares
Huma
Netflix
Array
ECOSIA
Future
Patron
Netflix
Spotify
Amazon
Discord
Sonos
Airbnb
Coca-Cola
Meta
Venmo
Google
Uber Eats
Peloton
Brewbike
Need
Replay
Misfits
Luke
Tropic
Meatable
Multiverse
Antic
Titan
BettaFish
Meati
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