Shpock is a local marketplace app that has been downloaded more than 50 million times across Europe. To build on its success, Shpock was shifting from local to nationwide transactions, focusing on tech and fashion items, while introducing more safety features. Shpock needed a new strategy, brand, and tagline to communicate the changes, while capturing its playful spirit.
To articulate Shpock’s ambition to make selling effortless and enjoyable, we defined a strategic framework centred around our brand idea and tagline – ‘The Joy of Selling’. This was our springboard for the new brand. Users can expect a playful and enthusiastic tone that reflects its evolution from a local classifieds board to a nationwide marketplace.
We created the Shparkle, a visual manifestation of joy that adds playful moments to communications. The Shparkle also captures the idea of movement that’s inherent to buying and selling, while elevating items and connecting them with the joy they bring.
“With our all-new look, we can communicate what makes Shpock so special. From our bold new font to the fun and playful Shparkle, our new brand will bring a smile to new and existing users as they experience the joy of selling.”
Esteve Jané — Shpock CEO
To Alexandra, Fabio, Bea, Esteve, Dan, Joao, Aftab, and everyone else at Shpock.