Many businesses claim to be unique. Airbnb is one of the rare few that actually are. Since 2016 we’ve worked with the founders Brian and Joe and the wider Airbnb team to design a brand that can keep on evolving to meet the changing needs of the 21st century. With a number of the Koto team playing a core role in the 2014 rebrand, this long-running partnership thrives on a shared commitment to design and our instinctive understanding of what’s become the most important travel brand of the past decade.
Airbnb never stands still. Over the years we’ve been there as its design partner transforming whiteboard concepts into fully realised executions. Working with a one team mindset, we’ve conducted many design sprints together, globally and at the Airbnb campus in San Francisco. After five years and more of collaboration, there’s not many parts of this business we haven’t touched.
Over 300 million home stays later we helped launch Airbnb Plus: a new tier of homes that have been personally verified for quality and comfort. Not only does this broaden Airbnb’s appeal to even more guests, but it also allows the business to recognise those hosts who go above and beyond in their outstanding hospitality.
Hand-drawn design elements convey the hosts’ personal touches and the human care that goes into each home, while providing Airbnb with a distinctive graphic approach to listing curated amenities. while hand-authored amenities icons by the illustrator Yu Nagaba add to the warm welcome.
Open is Airbnb’s festival of travel. For the launch of Trips, a gathering of 2000 hosts, guests and and community happened in Downtown Los Angeles. Revolving around the golden hour and the faded magic of LA. The home of the world’s first neon sign, a global symbol of openness and hosting, this symbol seemed apt to create an identity from, drawing the secondary elements from the streets and theatres the event was hosted in.
Over the last five years we have worked with so many of the Airbnb team it’s hard to thank them all. The spirit of a one team mentality has allowed the collaboration to flourish and we will continue to play our small part in building the brand.