Amp: Find Your Voice
Amp is the live radio app, born out of Amazon Music. Together with their team, we developed the strategy, tone of voice and visual identity. By highlighting individual voices and championing diverse interests, our rebrand encourages the Amp community to share their passions with the world.
Turning up the energy
Our tone of voice is accessible to everyone, with messaging that’s crisp, concise and down-to-earth. Inspired by neon lights, our visual identity spotlights the vibrancy of Amp’s creators and listeners. The central line language harmonizes with the bright color palette, bringing both static and motion graphics to life. Our design is as diverse as the community behind it, built to be applied across product and communications.
With thanks
Dylan, Danielle, Tiffany, Josh and the rest of the Amp team, and Rene, Stephen, Michael and Eleanor for key collaborations.