Bridge Theatre: New Theatre for London


Founded by Nicholas Hytner and Nick Starr in 2017, the Bridge Theatre was the first commercial theatre to be built in London for over 50 years. The revolutionary space designed by architects Howarth Tompkins has the ability to transform itself for a wide variety of shows and events.

A bright light

The logo is built around a simple icon we call ‘Beam’. Named after a piece of theatre lighting terminology, this bridge like mechanic stays static in position, across logo formats, and becomes the instant icon at the centre of the whole identity.

The first season

For the theatre’s debut season we created all the campaign materials for three shows. All very different in their narrative and style, each given its own distinctive art direction. We worked with the photographer Chris Mosey on shooting well known actors including Ben Whishaw, David Cadler and Rory Kinnear.

Behind the scenes

To really make the marketing stand out we introduced a element of depth into the brand across the various outputs, reflecting the dimensional nature of theater so many other identities miss. In the first three shows we used props that related to the storyline.

With thanks

Nicholas, Nick, Andrew, David, and the whole Bridge team.