Sedera
Not Insurance. Reassurance.
Sedera is, plain and simple, an alternative to traditional health insurance. It’s a medical cost sharing company where members share large, unexpected medical bills. When something happens — a surgery, accident, or emergency — the Sedera community funds kick in to help pay for what you need. It’s a new way for Americans to think about healthcare, so we approached this rebrand with clear intentions: to build a foundation of trust, heart, and community.
![](https://kotoprod.wpengine.com/wp-content/uploads/2022/10/SED_CS_01a-scaled.jpg)
![](https://kotoprod.wpengine.com/wp-content/uploads/2022/10/Sed_Pin_Badge_Fabrics.gif)
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![](https://kotoprod.wpengine.com/wp-content/uploads/2022/10/Sedera_UI_Loop_TM_004.gif)
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An open door
Our strategy’s core is reassurance, which inspired asymbol representing a new dawn of consumer choice and a fresh approach to healthcare. The color palette and illustration library reflect Sedera’s values while highlighting educational moments for prospective members.
![](https://kotoprod.wpengine.com/wp-content/uploads/2022/10/Portraits_02b.gif)
![](https://kotoprod.wpengine.com/wp-content/uploads/2022/10/Portraits.gif)
![](https://kotoprod.wpengine.com/wp-content/uploads/2022/10/SED_CS_11d_45033814a-scaled.jpg)
![](https://kotoprod.wpengine.com/wp-content/uploads/2022/10/Social_Posts.gif)
![](https://kotoprod.wpengine.com/wp-content/uploads/2022/10/SED_CS_13-1-scaled.jpg)
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With thanks
Jamie, Erika, Cathy, Alefiya, Heather and all of the teamat Sedera. Luis Mazon for the illustrations and ON for the digital build.