Our relationship with Sonos started with a single project — helping to launch the Sonos One — and quickly grew into a rich partnership where we touched many aspects of the brand, from product launches to core brand definition, and from product architecture to a digital redesign.
Building on Sonos’ commitment to wake up the silent home, we helped them position and launch their first smart soundbar, the Beam, as the center of modern, open plan life. It’s a speaker that gives young families the ability to come together and connect through TV, music, gaming, movies, and more.
After launching several new products we zoomed out to look at Sonos’ entire image library, defining a unique art direction style that unifies their whole range of products and highlights subtle design details. We created standout images to work everywhere, from e-commerce thumbnails to a Times Square takeover, and by the end of the project we’d delivered over 2,000 pieces of artwork.
Moving beyond the core brand, we created a flexible guidance system for collaborations and special editions, and utilized this new system by launching the HAY One collaboration – bringing this to life through packaging, key art, and launch assets.
To Andrew Clark, Michael Leon, Allen Mask, and CATK.