The sociable way to pay

Venmo is America’s leading P2P payments platform. It lets people transfer money to each other instantly and see the payments their friends are making on the app’s social feed. While it’s loved and used daily by millions, the buzz around it has been mostly down to word of mouth, and the brand has taken a back seat. We’ve been working with Venmo to refresh the visual identity so that each of the brand elements work hard while being able to flex and stretch as new products and experiences launch.

More than a payment, it’s a story

Since day one, Venmo’s users have made it what it is. From road trips to yoga retreats, doggy daycare to late-night dessert runs, to the $6.8M of payments for ? last year alone, there’s a story behind every payment. We’ve built a brand to celebrate the things that Venmo enables its users to do, and the experiences they share together – from the relatable to the totally random.

A brand full of life and energy

The new electric blue has all the heritage of the original Venmo, but it’s now brighter and bolder. It’s been carefully developed to work harder on screen, where Venmo appears most. And it’s now complemented by a broader and more exciting palette of colours. With its flexibility to be either bold or controlled, Athletics is the perfect typeface for Venmo; it matches the energy of the rest of the brand. Scto Grotesk is a more functional secondary partner that still holds its own.

Finding the perfect illustrator

We felt that illustration was the best way to capture the spirit and energy of Venmo users everywhere. Created in collaboration with Sebastian Curi, the new set of illustrations bring to life all the many experiences behind Venmo payments, from road trips to ramen to anything else you can think of. They can go big and bold on billboards and walls or small and restrained in digital moments.

A bold new brand signature

The brand also now has a design system inspired by the Venmo payment feed. Already a hugely recognisable part of the Venmo experience, we’ve transformed it into a flexible framework that allows us to represent the app experience in unexpected and relatable ways. We then brought this to life in a digital campaign signalling the brand’s relaunch.

With thanks

And we couldn’t have done it without Lucy, Kelly, Evelyn, and all the team at Venmo – and, of course, the hugely talented Sebastian Curi.

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