Fitbit Ace LTE is a new kids wearable brought to you by Google. It’s the first ever connected smartwatch designed to get kids off the couch and into the chicken-space-race (yeah, that’s a thing). With 4G LTE and a gazillion games, you’re always close to home, and never far from fun.
Google approached us to build a brand and design system around Ace LTE’s four core attributes – Bold, Playful, Weird and Loveable – that speaks to the zest of childhood and the dream of independence they long for.
What’s the role of branding in the early stages?
Thriving companies are built on three pillars: Product, Growth, and Brand, creating a powerful flywheel—even from the start.
At launch, among many competitors, a standout feature alone isn’t enough. This is very true in B2B, where a lack of reputation and trust can undermine feature-focused sales efforts.
Copilot+ PC is a new class of PC powered by Microsoft’s Copilot AI. They’re the fastest and most intelligent Windows PCs ever built, aiming to make life brighter by lightening workloads, enhancing human creativity, and simplifying the day-to-day.
Live life on max with Fluz. Part everyday payments app, part rewards scheme, part social network, Fluz transforms ordinary spends into VIP experiences. We created a brand strategy, visual and verbal identity, and product experience that celebrate how Fluz helps anyone maximize their money.
What is brand strategy, and why does your company need one? 🧠
Brand strategy is essential to anchor your brand at the crossroads of macro and micro trends and consumer behaviours. It leverages your unique purpose, differentiates you from competitors, and capitalises on your industry’s hidden truths.
For our second OFF Brand issue, learn what brand strategy is, what it’s not, why it matters, how to build one, how to use it, and tips, tools, and frameworks to get started.
For #GAAD, we partnered with @microsoft to showcase how AI is revolutionising access to technology. We crafted a vibrant campaign toolkit inspired by nature’s diversity, showcasing how AI can personalise the tech experience for everyone.
Ever questioned the value of brand consistency? Or the importance of branding for early-stage startups? Found yourself stuck while brainstorming names for your company or product?
This is exactly why we’re launching OFF.Brand.
In each issue, we’ll tackle a branding topic you’d typically hear us discussing with our clients and peers.
Our goal is to share the latest and greatest insights (not just our own) on a variety of critical subjects. We aspire for this newsletter to become a trusted resource for marketing professionals and brand enthusiasts alike. Think: practical tips, actionable insights, useful frameworks, and relevant examples — all designed to elevate your brand. Sign up now.
Through our ongoing partnership with the google team, we co-authored a brand system that unifies Gemini and Gemini Advanced across a range of expressive consumer touchpoints.
If you play games, or know someone that does, you’ve definitely heard of Call of Duty®. It’s one of the world’s largest gaming franchises, with millions of concurrent players. With over 20 years of jaw-dropping moments, innovative IPs, and sweat-inducing multiplayer, Call of Duty® has not only impacted generations of gamers, but culture itself.
Since 2007, Deezer has evolved into a globally recognised streaming service, offering high-quality, personalised music experiences and an ever-growing library in over 180 countries. Together, we developed a refreshed brand identity that embraces music as the beating heart of life and reflects Deezer’s bold, fresh, and quirky personality.
The year is 2023. In a landscape of stock imagery and hyperbolic claims, all VCs look and sound the same. Enter Partech – the dependable but daring VC. They’re unafraid to take risks, make their own luck, and do things differently. But alongside their daring approach, they’re also a solid partner that’s experienced, level-headed, and smart.